Static-X has just dropped the video for “Otsego Placebo”, directed by Edsel Dope, and it is phenomenal. Somehow, Edsel has managed to capture what being at a Static-X show is like. It’s a kind of energy that just electrifies you. This video did not disappoint, that’s for sure. Have you seen it yet?
In the video, you can see Edsel’s work as creative director for the band. I find a lot of people don’t know what being a creative director is: we hear the term frequently, but no one ever explains what the job entails. In its most basic sense, a creative director is responsible for creating and delivering a stylistic vision for their client. They are also responsible for media outreach and executing a cohesive brand strategy. I of course cannot comment on Edsel’s exact day to day as creative director for Static-X, but the aesthetics for stage shows would definitely be under the umbrella of his job.
I’ve taken a few choice caps that I think perfectly show off the energy and vibe of a Static-X live performance. And please watch the video for Otsego Placebo HERE on Static-X’s Youtube channel! If you have not already, give the video a big thumbs up and subscribe with notifications turned on. You don’t want to miss this and other videos from the band!
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